EDUCATION

University of Southern California                                                                              Los Angeles, CA
Masters in Communications Management                                                                            May 2014 

University of Missouri School of Journalism                                                             Columbia, MO
Bachelor of Journalism – Emphasis: Editorial; Minor: Spanish                                      May 2008

                                     

WORK EXPERIENCE

Oster and Associates, Inc.                                                                                             San Diego, CA
Public Relations/Copywriter                                                                               Mar. 2015 – present

  • Managed PR strategy, planning and execution for multiple B-to-B and B-to-C clients
  • Present at conferences on the topics of PR and social media
  • Deliver client and new business presentations to share PR strategies and agency capabilities                                          

American Council on Exercise                                                                                      San Diego, CA
Copywriter                                                                                                              Feb. 2014 – Jan. 2015

  • Wrote advertising marketing copy, both online and print, for multiple key audiences
  • Collaborated with national accounts teams to create educational products and support 60,000 professionals
  • Edited content packages for strategic partners including REI and Anytime Fitness 

Wounded Warrior Project                                                                                               San Diego, CA
Email Communication Specialist                                                                    Jan. 2012 – Feb. 2013

  • Supported approx. 35 staff members with event marketing through copywriting emails to 26,000 veterans
  • Helped raise email open rates from 35% to more than 45% on average
  • Developed method to raise participation rates and introduce new warriors to WWP via a series of strategic emails                                              

SanDiego.com                                                                                                                    San Diego, CA
Associate Editor                                                                                                   Dec. 2010 – Aug. 2011

  • Reported on camera and in writing, creating upward traffic trends (10,000+ unique visitors, 45,000+ page views)
  • Managed editorial calendar, freelance staff, interns, editorial budget, contests, social media           

MSP Communications                                                                                               Minneapolis, MN
Online Editor
                                                                                                        July 2009 – Dec. 2010

  • Maintained website content, social media, and SEO strategy, intern program
  • Served as digital consultant for other projects and perspective clients, including mobile app development

FREELANCE                                                                              

  • Scatena Daniels Communications (Copywriting, Public Relations)
  • Journatic (Copy Editor)
  • Delta Air Lines Sky Magazine (Writer)
  • w2wlink.com (Marketing Manager)
  • Pacific San Diego, About Town magazine (Writer)

SKILLS/CORE COMPETENCIES

  • Salesforce
  • Constant Contact
  • Mailchimp
  • Vertical Response
  • Google Analytics
  • HTML and CMS
  • Adobe Creative Suite
  • Foreign Languages: Advanced Spanish
  • Cision/Vocus

COMMUNITY INVOLVEMENT

  • Susan G. Komen San Diego
    Race for the Cure Honorary Survivor, 2016
    Spokesperson, 2016 – present
  • American Marketing Association, San Diego
    Board of Directors VP of Strategic Alliances, 2017 – present
    Art of Marketing PR Manager, 2016
    Member, 2016 – present
  • Career Builders Toastmasters International
    VP of PR, 2017 – present
    Member, 2014 – present
  • Mizzou Alumni Association
    Social Chair,2016 – present
    Member, 2008 – present
  • USC Alumni Club of San Diego
    Marketing/Social Media Chair, 2014 – 2016
    Member 2014 – present
  • Just in Time for Foster Youth
    Career Mentor/Public Relations, 2011 – present